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Reimagining Customer Engagement: A Storytelling ApproachInspired by Disney's Club 33

Join us for an engaging and insightful discussion, led by Dan Shackleton-Jones, Former General Manager, Club 33, Spas and Salons at Walt Disney World, as we delve into the 'Disney Club 33 Approach' and explore how we can transform our storytelling capabilities and create unforgettable customer experiences.

Time

12pm-5pm EDT

Location

Jackson Center Board of Directors Room
600 Hudson Way
Huntsville, AL 35806

Details on the Panel Discussion

In the ever-evolving landscape of business, the way we present our products and services to our clients and customers is paramount. It's not just about what we offer, but how we tell our story. This discussion, led by Dan Shackleton-Jones, the visionary architect behind the success of Disney's Club 33, will explore the art of storytelling around our offerings.

  • Disney's Club 33, a private club located in the heart of the Disneyland Park, exemplifies three key elements in its approach: Service, Access, and Environment.

  • Service: Club 33 is renowned for its exceptional service, creating a memorable experience for every guest. Similarly, we must strive to exceed customer expectations at every interaction, turning ordinary service into extraordinary experiences.

  • Access: Club 33 offers exclusive access to unique experiences, making membership highly desirable. In our businesses, we can create value by offering our customers exclusive access to premium features, services, or information.

  • Environment: The environment at Club 33 is meticulously designed to provide an immersive Disney experience. We should also aim to create environments (physical or digital) that reflect our brand's story and values, enhancing our customers' connection with our products or services.

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We plan to host this event and someting after…super fun! come hang out.